Experience
Career timeline
Roles across design, SEO, paid media, email marketing and lead generation, newest first.
Mar 2025 – Jun 2025
Graphic Designer
IPPAI (Independent Power Producers Association of India)
Bengaluru, India · On-site
- Designed event creatives for energy and power-industry conferences: banners, brochures, presentations and social assets aligned to sponsor and organiser branding.
- Developed visual communication materials for seminars and workshops, delivered on time for high-profile industry events.
- Designed and generated 100+ certificates in Adobe InDesign using data-merge automation, and produced sponsor and client collateral such as posters and business cards.
- Authored a website performance report, a technical SEO audit and a full-funnel digital marketing strategy and budget plan (SMM, SEM, SEO, content marketing, landing pages, SMS) for ippai.org, projecting 20–30% traffic growth and 30+ qualified leads per month.
- Event design
- Adobe InDesign
- Technical SEO audit
- Marketing strategy
Mar 2024 – Mar 2025
Sr. Executive — Digital Marketing & Design
ALS India
Bengaluru, India · On-site
- Created social banners, brochures, event creatives and email assets in Adobe Creative Suite and Mautic to support integrated marketing campaigns.
- Built a 42-slide website performance and competitor benchmarking report covering 263,002 visits and 57,264 search visits against Eurofins, SGS, Intertek and Bureau Veritas.
- Reviewed a 10,000-page technical SEO audit (25,794 issues) covering on-page, off-page and metadata gaps, and used the findings to prioritise content and technical SEO fixes.
- Managed Hostinger web hosting, campaign email segmentation and A/B testing to improve marketing performance metrics.
- ALS Core Value Award (Aug 2024)
- Adobe Creative Suite
- Mautic
- SEO audit
- Competitor benchmarking
- Email A/B testing
Sep 2023 – Feb 2024
Marketing Specialist
ETTFOS
United Arab Emirates · Remote
- Led email outreach and automated workflows through Zoho and Mautic; built and maintained WordPress websites, improving site UX to support lead engagement.
- Ran market research, competitor analysis and web scraping for intelligence gathering; produced banners, social assets, email templates and sales collateral.
- Zoho
- Mautic
- WordPress
- Market research
- Web scraping
Jun 2022 – Sep 2023
Graphic Designer & SEO Executive
Asti Infotech
Bengaluru, India · On-site
- Planned and executed Meta Ads and Google Ads campaigns (about ₹60,000 managed budget) across 5 B2B technology product lines (TRAKOM, IMPRINT, AFM, VTMS), generating 15+ qualified leads for the sales pipeline.
- Designed blog graphics, social creatives, promotional emailers, standees and UI assets for offline and online B2B events.
- Executed and analysed an email retargeting campaign: 3,835 sends, 1,238 reads (32.28% read rate) and 481 unique clicks, using campaign and Bitly tracking data.
- Performed keyword research, on-page and off-page SEO, metadata and FAQ optimisation, internal and external linking, guest blogging and database segmentation; compiled monthly acquisition reports across direct, email, referral, social, organic, paid search and display channels.
- Presented monthly digital marketing growth reports to leadership and maintained daily work-tracking reports across the design and SEO workflow.
- Meta Ads
- Google Ads
- SEO
- Email retargeting
- Graphic design
Oct 2021 – May 2022
Digital Marketing Executive
Bright Bridge Infotech
Coimbatore, Tamil Nadu, India · Remote
- Spearheaded SEO, social media marketing and Mailchimp email campaigns with A/B testing, personalised content and audience segmentation to boost open and click-through rates.
- Created SEO-friendly, visually compelling content for Shopify and WordPress sites and multiple social channels; produced brochures, presentations and creative assets for Chinese and Russian markets.
- Used Google Analytics, HubSpot and SEMrush to track performance and identify growth opportunities; managed Shopify and WooCommerce integrations and UX/UI enhancements to lift conversion.
- SEO
- Mailchimp
- Shopify
- WordPress
- Google Analytics
- HubSpot
Sep 2018 – Sep 2021
Freelance Graphic Designer & Lead Generation Specialist
RR Brothers & Logistics
Freelance
- Ran real estate Meta Ads lead-generation campaigns on a budget of about ₹30,000 per week, generating 200+ enquiries per week.
- Ran Google Ads search campaigns (about ₹80,000 monthly budget) for logistics and real estate clients to drive high-intent inbound leads.
- Ran international B2B lead-generation and email outreach campaigns (including India–Australia container booking routes) using Mailchimp and Zoho Campaigns.
- Created multilingual campaign creatives (English, Hindi, Tamil, plus Chinese- and Russian-market adaptations), presentations, flyers and social posters.
- Built, hosted and deployed WordPress websites from scratch and maintained ongoing brand and web presence for clients.
- Meta Ads
- Google Ads
- Lead generation
- Multilingual design
- WordPress
Education
In progress, 2026 – 2027
AI-Powered Digital Marketing Certificate Program
SP Jain School of Global Management (with Simplilearn)
2018 – 2020
M.E. CAD/CAM
Bannari Amman Institute of Technology (Anna University)
2015 – 2018
B.E. Mechanical Engineering
Bannari Amman Institute of Technology (Anna University)
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