# SEO Audit Checklist

Use this for one page at a time, or run the technical section once per site.
Copy it into your own document and tick items off.

## Content and keywords
- [ ] One main keyword chosen for the page
- [ ] Keyword appears naturally in title, H1 and first paragraph
- [ ] The page answers the searcher's question clearly
- [ ] Related questions and terms are covered
- [ ] Content is accurate, current and original

## Tags and structure
- [ ] Unique title (about 60 characters)
- [ ] Unique meta description (about 150-160 characters)
- [ ] One H1 and a logical H2/H3 structure
- [ ] Short, readable URL

## Media and links
- [ ] Images compressed and have descriptive alt text
- [ ] 2-5 relevant internal links with descriptive anchor text
- [ ] Links to helpful external sources where useful
- [ ] No broken links

## Technical (site-wide)
- [ ] HTTPS on every page
- [ ] XML sitemap submitted in Google Search Console
- [ ] robots.txt does not block important pages
- [ ] Canonical tags set on duplicate or similar pages
- [ ] Mobile layout tested on a real phone
- [ ] Pages load quickly on mobile
- [ ] Structured data added where accurate

## Tracking
- [ ] Analytics installed with consent where required
- [ ] Key events (enquiries, purchases) tracked
- [ ] Search Console reviewed monthly

Notes: