# Campaign Brief Template

## 1. Overview
- Campaign name:
- Owner:
- Dates:
- Budget:

## 2. Goal
One measurable goal (for example: 40 qualified enquiries in 6 weeks):

## 3. Audience
- Who they are:
- Their main problem:
- Where they spend time online:

## 4. Message
- Main promise (one sentence):
- Proof we can show (real projects, reviews we have permission to use):
- Call to action:

## 5. Channels and formats
| Channel | Format | Frequency | Owner |
|---|---|---|---|
| | | | |

## 6. Creative requirements
- Sizes needed:
- Brand assets (logo, colours, fonts):
- Copy and legal notes:

## 7. Tracking
- Landing page URL:
- UTM naming (source / medium / campaign):
- Key events to track:

## 8. Timeline
| Date | Milestone |
|---|---|
| | |

## 9. Review
- How and when we will review results:
- What decision each result will inform: